Blog

One Brand, One Vision: House of SupplementsĀ and Cost Price SupplementsĀ AnnounceĀ Unification of BrandsĀ 

Posted on by CostPriceSupplements
Front-facing group photo of the entire Cost Price Supplements team standing outside the new Morningside HQ warehouse, posed in front of the green and white building signage featuring a green heart and the text ā€˜Cost Price Supplements.ā€™
11
Feb

If youā€™ve been part of our community for a while, youā€™ve seen first-hand how far Cost Price Supplements has come. What grew from a small retail store in 2013 has evolved into something bigger than imagined. Today, it’s a national brand built on innovation, quality, and genuine care for the people we serve. 

This year, weā€™re announcing a new chapter for both House of Supplements (HOS) and Cost Price Supplements (CPS). After months of planning and reflection, our leadership team has made a strategic decision. One that will shape the future of our business and position Cost Price Supplements as a leader in the health and wellness industry. 

Starting January 2026, both brands will begin moving in one unified direction, starting with the consolidation of our North Lakes and Manly West House of Supplements stores. 

Growing Forward Without Losing What Matters

Every brand reaches a moment where it must pause, reflect, and choose the path that feels most true. For us, that path is clear: focus our energy into one strong brand that can deliver even more value, quality, and innovation to you. 

By consolidating our physical stores, we are investing in:

  • Expanding our product and service offerings 
  • Australian manufacturing teams and technicians 
  • Expanded product ranges and flavours 
  • Upgraded formulas and quality ingredients 
  • Faster delivery and digital services 
  • Hiring local talent and resources

CPS is where our biggest innovations now happen and where we can create the most impact for our community. 

Chris (HOS/CPS Founder) has poured more than a decade into this community, including working 1,003 days straight to keep his mission alive. This next step is made with that same dedication and the same love for the people who have supported us from day one.

ā€œFriendly, helpful humans. That’s actually a motto that we built in-store. The experience was completely catered around making someone happyā€

Chris Luong, House of Supplements Founder

The History of House of Supplements 

Where did it all begin? After being made redundant from his role as a Cost Planner in 2013, our Founder Christopher Luong took a leap of faith. With a love for health and fitness, a simple idea, and the support of his family (especially his grandma), he opened the very first House of Supplements store.

From day one, the mission was to deliver quality supplements, backed by friendly, helpful humans who genuinely care. HOS grew quickly, becoming a trusted local hub for advice, support, and great products. 

House of Supplements Founder Chris Luong and staff member Jamie posing inside the House of Supplements store in 2017, holding popular protein bar products including Bounty Protein, Milky Way Protein, Mars Protein, and Snickers Protein.
Image: House of Supplements team, Chris and Jamie, 2017.

Just 18 months later, the team took a bold step beyond traditional retail and created Cost Price Supplements, an online brand built on one simple promise. To help Australians access the best supplement brands at fair prices. 

In 2015, a leading supplier changed the formula of a customerā€‘favourite product and refused to take feedback.  Lending an ear, we listened (because our community has always been our compass)! Instead of accepting ā€œgood enough,ā€ we created something better. After months of research and testing, we launched our first inā€‘house product: Protein Water by Protein Perfection, marking the beginning of CPS’s flagship range. 

From packing orders on a kitchen table to opening our 1,800sqm purposeā€‘built CPS HQ in 2025, our success and community of over 250,000 Australians would not have been possible without the foundation laid by House of Supplements! 

House of Supplements founder Chris Luong (second from the right) wearing a black shirt, posing with three customers inside the Morningside store.
Image: House of Supplements Founder, Chris Luong, with customers atĀ the Morningside store in 2017.
Protein Perfection Protein Water range displayed in branded packaging, featuring Strawberry Kiwi (red), Wild Raspberry (pink), Lemon Lime (green), and Mango (orange) flavours. Each sachet is photographed alongside glasses filled with vibrant coloured drinks.
Image: Protein Water by Protein PerfectionĀ range, 2017.
Foyer of the Cost Price Supplements Morningside HQ in 2025, featuring dual staircases, a vertical greenery wall, warehouse entry doors, and a neon sign with the Cost Price Supplements green heart logo and white ā€˜Cost Price Supplementsā€™ text.
Image: Cost Price Supplements HQ Foyer, 2025.
Man wearing a Cost Price Supplements polo and orange safety vest, holding a yellow hard hat while standing on a hill overlooking the 2025 construction site for the new Cost Price Supplements headquarters, surrounded by building machinery.
Image: Chris Luong outside the building development site of the new HQ, 2025.
Cost Price Supplements team members Jordan and Kelsey wearing orange highā€‘vis vests and yellow safety helmets while touring the new Morningside headquarters in 2025.
Image: Cost Price Supplements team members, Jordan and Kelsey, touring the new Morningside HQ, 2025.

One Brand, One Vision, One Community 

For more than a decade, our Brisbane stores have been places where our community felt seen, supported, and encouraged to share their goals, challenges, and wins! Those conversations shaped who we are will continue to guide every decision we make as a unified brand. 

This decision wasnā€™t made lightly. These stores hold memories for our customers, our team, and for Chris himself. We know change can feel unsettling and we feel that too. But what has not changed, and will never change, is our commitment to putting customers first!

ā€œIt’s always been customer first and it always will be customer first. That will remain as it is. There will be no compromises on that.ā€

Chris Luong, House of Supplements Founder

What This Means For You

The closures of our North Lakes and Manly West stores began in January 2026. The final doors will close on 15 February 2026. 

But while 2 of our physical stores may be saying goodbye, our connection with you is not going anywhere. 

The Cost Price Supplements online store, customer support team, and growing digital services will continue to serve you with the same care youā€™ve always known us for. Now with even more resources behind them. 

This is not a goodbye. Itā€™s a strategic evolution that strengthens the entire business and allows us to invest even more into what our customers use, love, and benefit from the most! 

Thank you for being part of this journey. Thank you for trusting us. And thank you for walking with us into this next chapter. šŸ’š